There are so many ways a consistent digital strategy can help your business. It can help you build relationships with your customers on social networks, sell online, find new customers or even keep current ones…. With so many available options, tools and tactics, it is very easy to lose focus. So before thinking of a digital strategy, grab a cup of coffee, sit down with yourself or with your team and answer this question: Why do you want to be online? By knowing exactly what goals you want to achieve online, you......

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